What does the Elaboration Likelihood Model (ELM) say about central vs peripheral routes of persuasion?

What does the Elaboration Likelihood Model (ELM) say about central vs peripheral routes of persuasion?

• A. Central route involves careful processing of arguments; peripheral route relies on cues.
• B. Central route relies on cues; peripheral route involves careful processing.
• C. Two routes do not differ in what they process.
• D. The routes are determined by emotion rather than motivation or ability.

Answer: (A)